The Story Behind the Storytelling

I’m Sami, a publicist, creative strategist, and lifelong believer in the magic of connection.

Roger Charlie was named for my grandpa, a man who built his own business from the ground up in 1953 and taught me everything I know about integrity, hard work, and keeping people at the heart of what you do.

I grew up in that family business, learning how to show up, follow through, and treat every client like a neighbor. Now, I carry that same spirit into every campaign I build for authors, musicians, and creative storytellers.

What We Do (and Why It Works)

Roger Charlie is a boutique PR studio built on relationships, creativity, and good storytelling. We help authors, artists, and creative entrepreneurs share their work with the world through:

• Thoughtful Publicity Campaigns: no templates, no noise, just strategy that fits your story.

• Book Launch + Brand Support: built to amplify your voice and keep readers engaged long after release week.

• Podcast + Media Outreach: because the right conversations matter more than the biggest ones.

• Ongoing Support: for creatives who are ready to grow their audience with intention and joy

The Approach

Old school charm. Modern strategy.
Roger Charlie brings together classic PR know-how and creative heart to build community, not chaos. Every story we share starts with one question: “How can we help your work be seen, heard, and felt where it matters most?”

The Work’s More Fun When We Work Together

Whether you’re launching a book, a brand, or a new creative chapter, I’d love to help you share it with the world - thoughtfully, authentically and with a little fun along the way.